Our latest survey has found that most British people seek out British home comforts whilst abroad on holiday. Almost a third of the British holidaymakers questioned only eat food abroad that they would eat at home, failing to try foreign cuisine.

We polled 1,509 British holidaymakers as part of a study into the habits of Brits abroad. All respondents had been abroad on holiday in the past year and we questioned them on their experiences.

Less than 1 in 10 said that they tried to speak the language of the country that they visited

When asked ‘Did you try and speak the language of the country you last visited on holiday?’ less than one in ten, 9%, said that they did have a go. Respondents were then asked if they expected staff in foreign resorts to be able to speak English, to which almost half of those polled, 48% said ‘yes’.

Those polled were then asked if they actively seek out British home comforts whilst on holiday, to which 55% said that they did. The things that they admitted to specifically looking out for included:

–          Restaurants serving British food – 37%

–          British bars – 25%

–          UK TV channels – 21%

–          British stores – 17%

–          British Brands – 12%

When asked whether or not they had tried foreign food on their last holiday, 27% said they only ate what they normally would at home.

However, a fifth of respondents claimed to actively avoid ‘British’ home comforts abroad

21% said that they went out of their way to avoid British things abroad. When asked why, the majority, 63% said that they wanted to experience the cultural differences of being abroad.

It’s a real shame when British holidaymakers don’t even attempt to try and embrace the different culture that is presented when travelling abroad. It seems like a bit of a waste to fly thousands of miles to go on holiday and then spend the whole time there trying to find a greasy spoon cafe!

We would definitely recommend at least trying a little of what the resort or country has to offer. Many people just go for the safe option and try and find restaurants and fast food chains that they frequent back home. It’s always a good idea to try something new, you never know, you might love it!

For further details on this survey or to receive the full Press Release, please contact Shannon Haigh at our Public Relations Agency – [email protected]

Posted : Tuesday, June 28th, 2011 at 11:00
Category : Press Releases
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