Our latest poll has revealed that three fifths of British holiday makers have brought back fake merchandise from a previous holiday abroad, with the most common fake item purchase being imitation designer sunglasses.

In a bid to discover what things Brits bring back in their suitcase from holiday, we polled 1,920 people, all of whom had been on holiday in the last year. Respondents were asked questions surrounding their purchases abroad.

37% said that they buy presents for family, friends or colleagues whilst on holiday

When asked if they purchase gifts for friends, family or colleagues, whilst on holiday, 37% said ‘yes’. Those polled were then asked, ‘Do you buy items when on holiday for yourself?’ to which almost three quarters, 74% said ‘yes’.

61% said they had purchased fake items on holiday

We then asked respondents if they had ever purchased fake or imitation items whilst on holiday and 61% said that they had. 11% said they were ‘unsure’ if they had brought back fake merchandise and, of those who had brought back fake goods, 44% claimed that they didn’t know that the items were counterfeit when they purchased them.

The top five most common imitation items purchased on holiday by British tourists are:

–          Designer sunglasses – 36%

–          Designer handbags – 21%

–          Jewellery/Watches – 18%

–          Electrical goods – 13%

–          Branded clothing – 9%

What do we think? Well, whilst it may seem like you’re getting a great deal by buying a fake designer handbag, you need to bear in mind that in some countries you can face hefty fines for buying imitation designer items. Is it really worth the risk?

It’s not all that surprising to find out that some people didn’t realise that they were buying counterfeit goods, but it’s quite a revelation to find out how many of them bring them home. The best thing to do is to remember to use your common sense!

For further details on this survey or to receive the full Press Release, please contact Iona St Joseph at our Public Relations Agency – iona@10yetis.co.uk

Posted : Tuesday, June 14th, 2011 at 11:00
Category : Press Releases
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