Tue, January 25th, 2011 - By sysadmin

Would you rule out a hotel with negative reviews?


There are a series of things most people think about when booking a holiday; budget, where to go, which hotel to stay in and, most importantly, how much spending money to take. With that in mind, we thought it was about time to get more of an understanding as to what exactly are the main priorities for holidaymakers when booking.

1,992 Britons who had been on holiday in the past two years took part in our poll and gave us more of an idea about what sways their decisions when it comes to booking.

1 in 10 let TV advertising affect their choice of destination

9% of the people polled said TV advertising played some part in the decision they made as to where they went on their last holiday. 58% picked their destination based on recommendation from family and friends, but 3% told us they ‘didn’t have a say in the matter.’

Holidaymakers research 3 countries before picking one to visit

On average, the people we spoke to researched an average of 3 countries, 6 different resorts and 11 hotels before making a booking. It’s always good to do your research before making anything final, as you could book and then quickly realise you could have done better.

Talking of research, we also wanted to find out what people thought about reviews. It’s always a good idea to read them before you book a hotel, as they can give some indication as to what to expect, but you should be aware that people are more likely to leave reviews if they had a negative experience.

78% read reviews before booking a holiday

More than three quarters told us they read reviews before booking a holiday, but what surprised us most was that 47% of these would rule out a hotel with negative reviews. To top it off, we found out the top five priorities for people when looking into the accommodation they would be booking and the results were as follows;

1. Price – 24%

2. Star rating – 16%

3. Resort – 11%

4. Distance to the beach – 8%

5. Swimming pools – 7%

The key thing to remember is that it’s important not to rush into anything when booking a holiday. It’s one of those things that you only get to do once or twice a year, so it’s important you get it right!

For further details on this survey or to receive the full Press Release, please contact Shannon Haigh at our Public Relations Agency – [email protected]

Posted : Tuesday, January 25th, 2011 at 10:53
Category : Press Releases
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