Here at, our latest survey has found that the majority of British people look at more holidays before deciding where to spend their annual break abroad, than they do viewing homes before committing to live there.

We polled 1,410 people, each of whom was a homeowner and had been on holiday in the past 5 years. Respondents were asked questions surrounding how long it had taken them to make certain decisions and purchases in the past.

The average number of houses that people had looked at was 7

When asked ‘How many houses did you go to view before deciding your current home was the one for you?’ the average number stated was 7. We then asked the same question, but this time with regards to their holidays.

Each respondent looked at an average of 16 holidays before booking

On average, each person polled looked at an average of 16 holidays before they made a final decision on where they would spend their last holiday.

The average number of cars people looked at before buying was 5

82% of respondents said that they owned a vehicle. These people were asked to specify how many vehicles they had looked at before purchasing the one they currently owned, to which the average answer was 5. So, all in all, the average person looks at more holidays than cars and houses before buying.

Those polled were asked to rate how important holidays were to them

How important are holidays to you? When we asked respondents to rate, on a scale of one to ten, how important holidays were to them (1 being ‘not important at all’ and 10 being ‘extremely important’) the majority of respondents, 58% said ‘10’. We definitely agree with the majority!

They were then asked which they would prefer to have; the perfect home, the perfect holiday, or the perfect vehicle, to which a third, 34%, selected the perfect holiday as the thing they’d most like to have.

What do we think? Holidays are evidently extremely important to some people. Although it may seem quite shocking that people look at more holidays that houses before buying, if you consider the amount of browsing time online, it’s not all that surprising.

Whatever you’re buying, it’s important to research all of your options before making a purchase. Take as much time as you need before booking a holiday, as you don’t want to end up stuck somewhere half way around the world that you really hate!

For further details on this survey or to receive the full Press Release, please contact Shannon Haigh at our Public Relations Agency – [email protected]

Posted : Tuesday, April 26th, 2011 at 11:00
Category : Press Releases
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